Framework: Business Model Canvas (BMC)
Map your business. Validate your idea. Launch with clarity
Start building with purpose — one block at a time
Believe in yourself, and you’ll be unstoppable!
Every great business starts with belief—and the Business Model Canvas helps you bring that belief to life. It turns your ideas into action, your vision into strategy. Explore the content below to learn how the Business Model Canvas can help you shape, test, and grow your business with clarity and confidence.
Discover the "Business Model Canvas"
Watch the videos in our video library
Basics of Business Model Canvas (BMC)
Strategic Planning with BMC
BMC Case Study - Uber
Feedback Implementation in BMC
Practice 1: Building BMC
Practice 2: Building BMC
Steps For Creating "Business Model Canvas"
Identify
Clarify
Channel
Define
Revenue
Operate
Partner
Identify
Clarify
Channel
Define
Revenue
Operate
Partner
Identify who you’re building for
Group your customers based on needs, behaviors, or markets—B2B and B2C often require separate models.
Clarify your value proposition
What makes your offering valuable to that segment? Go beyond product—think convenience, risk reduction, or customization
Map how you reach and serve customers
List your communication, sales, and distribution channels. Use digital and physical routes strategically
Define the relationship with your customers
Decide how you acquire, retain, and support them—high-touch, self-serve, or blended
List how money flows into your business
Include transaction types, pricing models, or contract structures that bring in revenue
List key activities and resources
What actions and assets do you need to deliver your offer effectively
Identify who helps you run your business
From logistics and branding to certification—define your critical support partners
Step 1 of 7
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